Job Title: Digital Marketing Manager Location: Dubai, UAE
Position Overview
A Premier Education Company based in Dubai is seeking a Digital Marketing Manager to drive awareness, engagement, and sales for our portfolio companies. In this role, you will collaborate with cross-functional teams to define marketing strategies and lead the design and execution of impactful digital initiatives to grow our brands’ presence and customer base.
Key Responsibilities
Strategic Planning & Execution
Develop and implement comprehensive digital marketing strategies to achieve business goals.
Stay abreast of market trends, competitor strategies, and emerging technologies to drive innovation.
Website Optimization & SEO
Ensure the website is optimised for performance, usability, and SEO.
Implement effective calls-to-action and create high-converting landing pages.
Performance Marketing & Analytics
Plan, execute, and manage paid search campaigns on Google Ads, Facebook, LinkedIn, and Instagram.
Track and analyse campaign metrics such as CPC, CTR, CPA, and ROI, and use insights to refine strategies.
Utilise tools like Google Analytics and Facebook Pixel for advanced tracking and reporting.
Content Creation & Copywriting
Create engaging, high-quality content across digital platforms, including newsletters, social media, and blogs.
Develop persuasive ad copy and engaging social media posts to drive awareness and conversion.
Email Marketing & Automation
Use platforms such as Mailchimp or HubSpot to design and execute email marketing campaigns.
Build automated workflows to nurture leads and drive customer retention.
Social Media Management
Grow and manage social media presence across key platforms.
Leverage growth hacking techniques like reposting and engaging with influencers to build relationships and increase followers.
Growth Hacking & Competitive Analysis
Perform competitive keyword research and backlink analysis to improve SEO and overall performance.
Reposition content to attract a wider audience and increase engagement.
Identify and implement innovative growth strategies to enhance brand visibility and market share.
Collaboration & Communication
Work closely with designers, developers, and external agencies to align on objectives and deliverables.
Present performance updates and actionable insights to leadership.
Qualifications & Experience
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
Experience:
3–5+ years in digital marketing, with a proven track record of successful campaigns.
Experience in the education sector or similar industries is an advantage.
Technical Skills:
Proficiency in SEO tools, Google Ads, Facebook Business Manager, email platforms (e.g., HubSpot, Mailchimp), and analytics tools.
Knowledge of A/B testing, sales funnels, and marketing automation.
Soft Skills:
Exceptional written and verbal communication skills.
Analytical mindset with strong problem-solving capabilities.
Innovative, adaptable, and a continuous learner.
Key Competencies
Strategic Vision: Ability to think long-term while managing short-term execution.
Results-Driven: Focused on achieving measurable outcomes and exceeding expectations.
Creative Thinking: Bring fresh ideas to enhance brand visibility and engagement.
Collaboration: Proven ability to work effectively with internal teams and external partners.
Why Join Us?
Be part of a forward-thinking company that values creativity and growth.
Work on exciting projects with opportunities to innovate and make an impact.
Enjoy a supportive environment that encourages professional development.
